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Jiji was founded in 2014 in Lagos, Nigeria, by Anton Volianskyi. The platform quickly established itself as the market leader for classifieds in Nigeria, thanks to a model that directly connects buyers and sellers without commission.
The company offers a vast assortment of products and categories, including:
Vehicles: Buying and selling cars, motorcycles, and spare parts (a segment strengthened by the acquisition of Cars45 in 2021).
Real Estate: Renting and selling houses, apartments, and land.
Electronics: Mobile phones, tablets, computers, and household equipment.
Fashion and Beauty: Clothing, accessories, and personal care products.
Services: Service provisions ranging from construction to IT.
In 2019, Jiji acquired OLX Africa's operations, allowing it to expand its reach and become a major pan-African player. Today, Jiji operates in several African countries (Kenya, Ghana, Uganda, Tanzania) and beyond.
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